Social media marketing (SMM) is the use of online platforms and websites to build a brand, drive website traffic, increase sales, and connect directly with customers.
Core Pillars
- Content: Posts, videos, reels, and carousels act as the fuel for audience engagement.
- Community: Direct interaction, comment replies, and shared conversations turn followers into loyal brand advocates.
- Campaigns: Timed, goal-driven initiatives focus on specific business results like product launches or lead generation.